Word: heineken
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Dates: during 1960-1969
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Harvard captain Wayne Andersen captured both dashes and Frank Haggerty scored another double in the hurdles. Haggerty was even with Princeton's Paul Heineken over the last hurdle and lunged to the afternoon's most dramatic win in the 120-yard highs...
Something for Christmas. Half of Bergdolt's exports go to the U.S., where Löwenbräu is the largest seller among 80 imported beers (having overtaken Heineken in 1963), though the imports together represent less than 1% of all U.S. beer sales. Surveys show that the U.S. Löwenbräu drinker is mainly a city executive earning more than $10,000. "We won't change the Scotch drinker," says Importer Dieter Holterbosch, "but we want him to choose Löwenbräu when he has a beer." As one way to persuade...