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...Heineken, the most popular import, went for a more casual approach with: "Come to think of it, I'll have a Heineken." Nonchalance notwithstanding, this ad wasn't very visually exciting, featuring a drop of water climbing up the side of a bottle. Don't the Heineken people realize that you can put poodle urine in a bottle, chill it, spray it with water, and watch a little droplet of H2O do exactly the same thing? I finally realized that European countries, who in general make fun of American beer, don't always export their best brew...

Author: By Jeff Chase, | Title: Liquid Assets | 3/12/1987 | See Source »

Kyle MacLachlan is outstanding as Jeffrey. With his paperboy face and barely noticeable earring, he meets and hurdles each awful rite of passage with marked confidence. Laura Dern makes for terrific chemistry with MacLachlan; she slow dances and sips Heineken like a runner-up Homecoming Queen and proclaims with detached conviction, "It's a strange world." Isabella Rossellini is all lips and eyes as the tortured chanteuse. "Hit me, hit me," that S&M cliche, has resonance and poignancy in the context of her performance. Dennis Hopper is to-the-core nasty as the vile drug-killer; he was better...

Author: By Daniel Vilmure, | Title: It's a Disturbing Life | 9/26/1986 | See Source »

...members of the E.C., put added tariffs on American agricultural exports that would cost U.S. farmers $500 million a year in lost sales. The U.S. responded with a threat to retaliate by July 1 against a host of European consumer items, including Perrier water, Brie cheese and Heineken beer. The E.C. came back with talk of restrictions on more products. Said Sir Roy Denman, the E.C. ambassador to the U.S.: "This is the nearest approach to trade war across the Atlantic I've seen in 35 years...

Author: /time Magazine | Title: Deal At Dawn | 7/14/1986 | See Source »

Yuppies beware! The pricey European food products favored by young urban professionals may soon become even dearer. President Reagan threatened last week to slap new quotas and tariffs on such imports as French white wine, Perrier water, Heineken beer, Guinness stout, Swiss and blue cheese, and Belgian chocolates. The curbs will be phased in beginning May 1 unless the European Community rescinds restrictions imposed last month on $1 billion worth of imports of U.S. soybeans, corn and other agricultural products. Says Secretary of State George Shultz: "If we can't work something out, then we've got to fight...

Author: /time Magazine | Title: Trade: Yuppies in the Cross Fire | 4/14/1986 | See Source »

...lover has long been the brawny, blue-collar worker who likes to guzzle a few Budweisers or Millers after a hard day on the assembly line. In recent years, though, beer fans have included more and more suds-sipping connoisseurs who appreciate the taste of fine foreign brews like Heineken and Beck's. Since 1980, U.S. consumption of imported beer has risen 58%, compared with 1.3% for domestic brands. Though imports still account for less than 5% of the U.S. market, American brewers are responding to the heightened competition. Heileman, for example, is building a new plant to brew German...

Author: /time Magazine | Title: Beer: A Multinational Brew | 10/21/1985 | See Source »

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