Word: heineken
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Lounge Act. Heineken has opened its first branded airport bar in Newark International Airport's Terminal C. Designed to mimic the first class airline lounges you've always longed to enter, the Heineken bar comes complete with free Wi-Fi, comfy chairs and private cabana areas. Oh, and there's Heineken for sale as well. Open daily...
...case-study method firsthand by reading examples written by HBS professors and discussing the cases during 90-minute sessions. Professor Rohit Deshpande led a discussion about a marketing battle in the world of imported beer. Students discussed how Grupo Modelo, which produces Corona, should compete with market-leader Heineken. Other discussions touched on private equity and corporate law. The undergrads met with admissions officials from Penn’s Wharton School and both the MBA and doctoral programs at HBS. Conference organizer Elvis K. Terigin ’10 praised the participants and speakers for taking an active role...
...despite the Jimi Hendrix playing on the dome's stereo and the empty mini-kegs of Heineken, this isn't polar summer camp. The scientific work being done at NEEM is as hard as it is necessary. About a mile (1.6 km) outside the main camp, Danish scientists Steffen Bo Hansen and Sigfus Johann Johnsen drill holes 70 meters down. The ice beneath NEEM is more than a mile and a half (2.5 km) thick, the result of over 130,000 years of accumulated snow. Tiny air bubbles from the year the snow fell are trapped in layers of frost...
...meantime, there's dinner - massive steaks, potatoes and salad - and beer, which comes in 5 liter Heineken mini-kegs. Jimi Hendrix and Dr. Dre are playing on the stereo in the main dome. NEEM has no shortage of grad students like Trevor Popp, who describes himself as "34 going on 12," and they know how to have fun. Don't get me wrong. Ice-core science is all hard work - especially the painstaking analysis of the ice cores back in the lab - but only a certain kind of scientist chooses to spend weeks on an isolated...
...decades of war, during which tens of thousands had been killed and some two million displaced. But, retreating to a bush camp - where, thanks to a team of professional caterers airlifted in by the United Nations, we feasted on hot meals and drank South African merlot and ice cold Heineken beer - it emerged that all was not well...