Word: heineken
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...pony up the serious money needed to stage large events and draw big-name acts. For mobile-phone firms like Virgin and O2, it's a branding exercise in front of a natural consumer base. And for beer companies too, it's not just about selling suds to fans. Heineken backs Spain's FIB as well as the Oxegen Festival in Ireland; in Germany Becks is sponsoring 15 summer events this year. "You directly want to link in to something with scale, and yes, there is a cool halo effect of being associated with a festival like that," says Coor...
...which keep genetic information consistent, Blackburn has been recognized numerous times for her work. Her honors include the National Academy of Science’s Molecular Biology Award (1990), the California Scientist of the Year award (1999), the American Cancer Society Medal of Honor (2000), and the Dr. A.H. Heineken Prize for Medicine...
...players on this stocker-team juggernaut? Nintendo, whose soccer games sell well as "youngsters get excited" by the Cup; Holcim, a Swiss building-materials company, because the Cup "always involves major infrastructure" additions; Heineken, the Dutch brewer, and Scottish & New Castle, a British pub operator (try to guess why); Canon, the Japanese imaging company, because "worldwide media attention" means fans will want to record the event; Fuji Photo, a Japanese film company (see Canon); Coca-Cola, one of the main sponsors; Tesco, a British takeaway-food retailer; InterContinental Hotels; Puma, the German sports-shoe company, because of "higher-than-average...
...Europe's soccer mania--without requiring an abundance of fundamental logic. "We recommend investing in these stocks immediately and closing the investment on the final day of the World Cup," the UBS guys write. And how. Certainly, Coke and Fuji have been dogs for years even if others, like Heineken, have been steady winners. If you're going to play this game, you might as well follow the rules. They will help you score as they have with other pattern trades over the years--until they...
...what about David Bernal, a.k.a. David Elsewhere? He's living the viral dream. Since that night in 2001, he has danced in commercials for 7-Eleven, Heineken, Pepsi and Apple's iPod. He has shown his stuff on Jay Leno, Jimmy Kimmel and Steve Harvey. He did a Volkswagen ad that consists entirely of his gloriously funky reinterpretation of Gene Kelly's classic Singin' in the Rain routine. He even did a cameo in You Got Served. "The choreographer had seen [the video] and wanted me to be in the movie," Bernal says. "That's usually how it works...