Word: heineken
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Wintour wasn’t in attendance, but the brightest stars of Harvard society stood in. There they all were. H-Bomb cover star Kevin C.L. Ching ’06. Heineken heir Alexander A.C. De Carvalho ’08. Erica S. Birmingham ’06 (see page 18). This was Harvard’s wonder class, our future fashionistas, tastemakers-to-be. Their week beats our year, and Scene is a monument in their honor...
...become a foaming, nonalcoholic beer by adding water. The Bavarian brewer is wooing soft-drink bottlers from Iraq to Indonesia with his "PlatoTec" process, which makes tiny, layered granules of malt at about $2 per lb. Tapping the nonalcoholic halal-beer and flavored-malt-drink market positions GranMalt against Heineken's Fayrouz in Egypt and Carlsberg's Moussy in Saudi Arabia. But as consumption grows an estimated 6% annually over the next five years, exporting GranMalt gives Arab brewers an alternative to importing bottled beer or building a brewery, which is often met with political and cultural obstacles. Being nonalcoholic...
...said Blake, “it’s going to be a night match. People have a Heineken or two, and they get a little rambunctious...
After perusing the street shops and the lobby of the casino to which we were refused entry, I bade farewell to the Heineken vending machines and ceramic cows peppering Monte Carlo and accepted the hand of Owen, our captain, as he heaved me back onto the ship’s deck. We made our way back to Le Port du Crouton, a bite-sized harbor in the French Riviera town of Juan-les-Pins where I was staying for a week. I had taken a far too-short hiatus from the paling lights of Boston’s Brigham...
Massachusetts native Andrew Thomas, 37, is relocating to New York in September as the first American CEO of Heineken U.S.A. Although he won't pick between the Bosox and the Yankees, the 10-year Heineken veteran knows the value of "acting locally" as head of the largest importer of European brew to the U.S. "Local insights are critical, and a willingness for innovation," he says. His biggest challenges: maintaining prices despite the sliding dollar--and launching new products, such as a light beer planned for June. Now that's something Americans can raise their glasses to. --By Coco Masters