Word: heineken
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...Tanqueray, Jose Cuervo and J&B - are relatively stagnant. But the famous stout is fighting back by growing in markets like North America and Africa. Michael Bleakley, a beverage industry analyst with Credit Suisse First Boston in London, says of Guinness's global reach: "Everyone used to think that Heineken was the Coca-Cola of beers, but Guinness has cracked that now." That's an optimistic view: Guinness, the world's best-selling stout, cannot touch Budweiser or Heineken in sales. Still, how has a 245-year-old brewer kept its edge in the modern world? The brewery...
Everyone used to think that Heineken was the Coca-Cola of beers, but Guinness has cracked that...
...gasping for breath. "It's harder work up here than in the pool," she says. The air is cool now, but her husband is dabbing with his athina 2004 cap at streams of sweat. "My bloody oath," he replies. Strangers are toasting each other with plastic cups of Heineken, tough-looking businessmen with smiles so wide you glimpse the children they once were...
...battle between Miller and A-B in the U.S. is only one part of a much wider heavyweight fight for beer drinkers around the globe. For decades the beer business has been relatively fragmented, dominated by local tastes and brewers. In recent years, multinational players like Anheuser-Busch, SABMiller, Heineken and Interbrew have embarked on a wave of consolidation, buying up smaller brands in Eastern Europe, Latin America and Asia. In May, SABMiller and A-B briefly engaged in a bidding war for Harbin, the fourth largest brewery in China, which is now the fastest growing and biggest beer market...
Anheuser-Busch credits its record U.S. beer sales last year to low-carb Michelob Ultra, which hit stores in late 2002 and now outsells Heineken in supermarkets and drugstores...