Word: heinz
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...betting $700 million on these cars-about $150 million on the Corvair, $100 million each for Falcon and Valiant, $350 million for the "bigger" compacts. How well this huge gamble pays off will affect not only Detroit, but automakers and buyers round the world. Says West Germany's Heinz Nordhoff, president of Volkswagen, with some understatement: "1960 will be the most interesting year in the history of the U.S. automobile industry...
Nothing to Say. To stay abreast of the missile era, the Magazine has added to its list of contributors many a starlit name from the ranks of space engineers, e.g., Hugh Dryden and Heinz Haber, remapped the firmament in its monumental Sky Atlas (price: about $1,200), even peddled (for $2) a Sputnik-tracing kit for the edification of backyard satellite hunters. But it remains solidly indentured to the principles laid down by Gilbert Grosvenor years ago, still segregates advertising and editorial copy, runs no liquor, tobacco or real-estate ads, hustles no lagging subscriber, still refuses to say anything...
...there is a hard core of national brands that the private labels have never been able to copy successfully. These include Campbell's soups, Heinz's Ketchup, Gerber and Beech-Nut baby foods, Betty Crocker and Pillsbury cake mixes, Kellogg and Post cereals, General Foods' JellO, and Hellmann's mayonnaise. Explains Pillsbury Co. Vice President James Rankin: "Where much research, refinement and technology are needed, the private brands lag behind. Because we keep up quality and are always sure of enough research on new products and enough advertising to tell the public about them, we have...
Pressed by Pam. Betjeman stands for the local, the small, the decent; and his verse is filled with an engaging shorthand of brand names -Austin cars, Craven A cigarettes, Heinz's Ketchup, Post Toasties. In one poem he used the names of real people to ironic effect ("T. S. Eliot, H. G. Wells and Edith Sitwell lie in Mell-stock Churchyard now"), but added the thoughtful note: "The names are put in not out of malice or satire but merely for their euphony...
Frank R. Armour Jr., 50, was elected president of H. J. Heinz Co., the first non-Heinz to hold the job since the firm started as a horse-radish distributor in 1869. He succeeds H. J. Heinz II, who became chairman of the board. Armour (no kin to Chicago's meat-packing Armours), went to work at Heinz in 1927 as a visitors' guide, held 57 varieties of jobs within the company. He worked in sales and advertising, became general manager of manufacturing in 1946, a vice president in 1949, executive vice president in 1957. Armour will...