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...noncoms. More than half of all recent army trainees have learned their basics in G.S.T. courses. Just as important to Ulbricht's hopes of keeping the lid on in East Germany was another lesson taught at G.S.T.: how to take orders. "G.S.T. training," said Defense Minister General Heinz Hoffmann, "must also accustom the young continually to firm discipline and order, and teach them to follow orders of the trainers with respect and without discussion." That, too, had an all too familiar ring...

Author: /time Magazine | Title: East Germany: The Ulbricht Jugend | 9/20/1968 | See Source »

...Among its clients: Heinz, Ford, Manufacturers Hanover Trust, Upjohn, Brunswick, Inland Steel, Union Carbide, PepsiCo, Emhart and Tenneco...

Author: /time Magazine | Title: Modern Living: To Cherish Rather than Destroy | 8/2/1968 | See Source »

...read with interest your article regarding the aggressive market-development work of the H. J. Heinz Co. [July 12]. I am sure it would be of interest to your readers to know that of the 11.5 lbs. per capita annual consumption of beans in Britain, a major part of these are grown in Michigan. Michigan farmers, who produce 99% of the navy beans grown in the U.S., used as baked beans in the U.K., sold 1,091,000 hundred-pound bags of beans to the U.K. in 1966, the last year for which the figures are available. Since...

Author: /time Magazine | Title: Letters: Jul. 26, 1968 | 7/26/1968 | See Source »

Beans Abroad. H. J. Heinz, 99 years old, is a very curious American company. Long before many a U.S. corporation now active abroad was even organized, Heinz had important foreign sales. That early phase of the company's operation began the day in 1885 when Founder Henry Heinz walked into London's Fortnum & Mason, sold Britain's most prestigious grocer a line of Heinz horseradish, pickles, and ketchup. From that beginning, Heinz eventually established a thriving British company, ended up selling its 57 varieties in 150 nations. The company sold so well, in fact, that it pushed...

Author: /time Magazine | Title: Corporations: 1,250 Varieties | 7/12/1968 | See Source »

...Iowa farmboy who paid his way through Northwestern University by boxing at club fights, Gookin went on to Harvard Business School, and signed up with Heinz in 1945 after varied jobs in other companies. Hired as an accountant, he worked his way up to comptroller and financial vice president, made his mark after Chairman Heinz, aware that the company had become too stolid domestically, made him a troubleshooter to improve Heinz's U.S. business. Gookin did it partly by revising Heinz's somewhat outdated sales techniques, partly by proposing the acquisition of such companies as Star Kist Tuna...

Author: /time Magazine | Title: Corporations: 1,250 Varieties | 7/12/1968 | See Source »

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