Word: heinz
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...Giant Hamburger by Claes Oldenburg. When the Art Gallery of Toronto recently bought one for some $4,000, students at Toronto's Central Technical High School looked at it with a hungry eye. What a hamburger needs, they reasoned, is ketchup. Someone sent out for a bottle of Heinz; in less time than it takes to shake a slurp out of the bottle, students and teachers had built a 9-ft.-tall, 50-lb. exact-scale blowup, painted bright red and labeled "Made from fresh overripe tomatoes...
...ecstatic Heinz man cheered them on, the students proudly deposited the bottle on the gallery steps. Alas, gallery officials were not amused. Sniffed Curator Brydon Smith: "The Hamburger is a serious work of art, done by an important New York artist. This other thing is a happening." Added Director William Withrow: "The Hamburger makes an extremely important statement about our society." Back to Central Technical High went the bottle (now peeling slightly). Still, the ketchup incident has happily helped to ease the city's solemn view of "art." Dozens of Torontonians visiting the gallery now ask with relish: "Where...
Volkswagen President Heinz Nardhoff hopes that the smaller car will meet Germany's straitened "economic realities." With Germans uneasy about a developing recession and, in many cases, going on shorter work weeks, new-car registrations plunged 14% last November, and VW's sales at home fell to a record low of 16% of its production. The measures imposed by the hard-pressed government pushed gasoline prices up by 40 per gal., and German car-insurance companies this month raised their rates by as much...
...something disturbed that has been around 1,966 years, or something like that."* In the face of the threat, fish producers, canners and distributors have begun to fight back. Except for such giants as the Ralston Purina Co. (Chicken of the Sea and White Star canned tuna) and HJ. Heinz Co. (Star Kist), the industry has been listless in promoting fish, slow in keeping up with innovations in packaging and convenience foods. Warns New York Fishery Council Director John Von Glahn: "The industry will do a better job of marketing and put a better product in the hands of consumers...
...Bottle of Guinness 1966," frothed a thousand billboards. "Whoosh! It's another big breakaway conquest," proclaimed the makers of Bri Nylon clothing in ads picturing mounted Bri Nyloned models setting forth against the Saxons; another version of the battle showed the Norman warriors armed with Desoutter Power Tools. Heinz offered its soup buyers a chance to enter an archery contest in which the first 1,066 winners would be rewarded with Kenwood Chef food mixers and Arrow shirts. And, in ads boosting its Neo-Medrone Acne Lotion, the Upjohn pharmaceutical company captioned a drawing of William on horseback...