Word: heinz
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Last week Pittsburgh's H. J. Heinz Co. ("57 Varieties") announced a new line of canned foods for people over 60, said it will begin test-marketing it next month in Cincinnati, which has one of the highest concentrations of older people in the U.S. Heinz "Senior Foods" will be sold in single-serving, 8½-oz. cans, are expected to retail for 25? to 30?. First varieties available: beef, lamb and chicken stews...
...Heinz faces a major problem in marketing its new line : old people do not like to admit they are old, often shy away from special preparations for them. (Borden's Gerilac, a milk product for oldsters, flopped.) Heinz hopes to overcome consumer resistance by an educational advertising campaign, plans to expand into vegetables, fruits, custards...
...potential market for geriatric foods is well worth the risk Heinz is taking. By 1960, there will be 23 million people over 60 in the U.S. While a baby eats baby food for only about two years, an oldster could be a consumer of the new product for 15 years or more...
...relentless search for knowledge has not only outstripped the senses, it has transgressed both time and space. Geochemist Claire Patterson has pushed back the origin of the earth to 4.5 billion years, and A.E.J. Engel. Heinz Lowenstam and Samuel Epstein described what the earth's temperatures and atmosphere were millennia ago. At the same time, the astronomers have probed millions of light-years farther out in space. Seth B. Nicholson discovered three more satellites to Jupiter; Walter Baade discovered a whole new family of stars...
...ducks to water. Five professors, after mumbling their way through TV scripts, headed straight for courses in speech. Dr. Maurice Sullivan, Johns Hopkins dermatologist, soon caught on to the fact that the best way to talk about sunburn was to surround himself with a bevy of bathing beauties. Dr. Heinz Haber, an expert in space medicine at U.C.L.A., is another case in point: three years ago, when Haber appeared on a Hopkins series, he had only watched TV twice, had never stood before a camera. He did an adequate job on the air but, dissatisfied, spent weeks on end watching...