Word: heinz
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...estimated ten million read his syndicated newspaper column, A Daily Thought. At the invitation of women's and culture clubs, lyceums and Chautauqua, Phelps delivered some 10,000 cheery lectures to some five million delighted listeners. On the air for Swift's hams and the Heinz 57 varieties, he was the literate housewife's delight. To his equal glow for the great and the trivial in books ("As I grow older I find Shakespeare more thrilling, more enchanting; yet I relish a good detective story"), Phelps added the seductions of wit† and a stock of anecdotes...
...Submarine Expert Heinz Bongartz: "In pursuing the U-boat warfare Germany has the choice of two methods: either to sink as much tonnage as possible, as was done in 1942 (and which would inevitably lead to catastrophe for the enemy), or to apply attrition tactics aimed merely at 'neutralizing' the enemy's new building program...
...Monte's ad urging Americans to grow Victory Gardens. The woman in the ad is rolling up her sleeves and saying: "I'm going to have more fruits & vegetables than my ration book allows. . . . And I'm going to do it the patriotic way." Heinz on point rationing: one ad, entitled "Food Buying Simplified!", offered an educational rationing budget form...
Information Please did its first broadcast last week (NBC Mondays 10:30 p.m. E.W.T.) for its new sponsor: Heinz (57 varieties). First guest for the picklemaker was wry, omniscient Fred Allen. He was very funny. He answered every query he could get his rasping voice on and, substituting for Questioner Clifton Fadiman in the second half, he stumped Experts Fadiman, Kieran, Levant and Adams with quotations from Philosophers Spencer, Kant and Hegel...
Today Dan Golenpaul absorbs at least 20% of the $10,000 weekly fee that Heinz pays for the show. Tall, curly-haired, arrogant, he has a penchant for big cigars, for calling himself "a stormy petrel." Of his undeniably-successful Information Please he moans: "I should have got this ten years ago. I was robbed...