Word: heinz
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...organization. And if he doesn't have the brains to take advantage of all the advantages money can buy, he can hire himself a top-notch political consultant who does to run his campaign. Although big spenders are not unbeatable, their track record is pretty good. Representative H. John Heinz III (R-Pa.) led the list of candidates for U.S. Senate seats in spending, with a total of more than $2 million--most of it from his own $13 million bankroll...
Early on, Republican Congressman John Heinz seemed to be in something of a pickle. His bid for retiring Minority Leader Hugh Scott's Senate seat was hurt by disclosures of illegal Gulf Oil contributions to one of his House races. To remedy that, the heir to a "57 Varieties" fortune unleashed an avalanche of greenbacks-mostly his own. It was sufficient to bury Democratic Congressman William Green, despite Green's support from organized labor and the powerful big-city machines. Heinz's campaign outlay (well over $2 million) was the largest sum spent on a Senate race...
...candidates-both 38 and both articulate and able-staged a Pier 6 campaign. Green's commercials carried the tagline MAN AGAINST THE MONEY-though the Democrat spent nearly $ 1 million himself. Green is a bitter enemy of Philadelphia's Mayor Frank Rizzo, but Heinz depicted Green as an unwholesome machine politician, captive of the Philadelphia Democratic organization that his late father (whom Green succeeded in Congress) controlled for years...
...Senate, Heinz will probably continue to build on his reputation as an independent thinker and a hard worker. Like Scott, Heinz will probably tie in with such G.O.P. moderates as Illinois' Charles Percy...
...John D. Rockefeller IV). All three are favored. Seven seek Senate seats: Indiana Republican Richard Lugar, former mayor of Indianapolis; Maryland's Democratic Congressman Paul Sarbanes; Michigan's Democratic Congressman Donald Riegle; Missouri's Republican Attorney General John Danforth; Pennsylvania's Republican Congressman H. John Heinz III; Texas' Republican Congressman Alan Steelman; Vermont's Democratic Governor Thomas Salmon. Three and possibly five are expected...