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Shortly after he arrived at Notre Dame, Quarterback Joe Theismann was called into the office of Sports Information Director Roger Valdiserri. "Son," said Valdiserri, "how do you pronounce your name?" "Thees-man," said Theismann. "Nope," said Valdiserri. "From now on it's Thighs-man, just like in Heisman." Theismann got the message...

Author: /time Magazine | Title: Sport: Hustling the Heismam Hopefuls | 11/16/1970 | See Source »

...countless ways from countless campus press mills, has the message been put across to the 1,300 sportswriters and broadcasters who will vote later this month to determine the winner of the Heisman Memorial Trophy, a 50-lb. hunk of bronze that is awarded annually to the "outstanding college football player of the United States." Whoever wins it should award a trophy to his campaign manager, otherwise known as sports information director. Indeed, in this election year, the hustle for the Heisman has been so hard a sell that it has been difficult to tell the players from the politicians...

Author: /time Magazine | Title: Sport: Hustling the Heismam Hopefuls | 11/16/1970 | See Source »

...Archie, the state legislature spent $150,000 to improve the lighting in the Memorial Stadium in Jackson, while at the University of Mississippi's Hemingway Stadium they only half-jokingly call the new artificial turf the "Archie Manning Memorial Carpet." Beyond that, there are buttons (ARCHIE FOR HEISMAN TROPHY), bumper stickers (ARCHIE'S ARMY), Archie handbills, Archie posters, Archie dolls, Archie T shirts and an Archie campaign song that has sold more than 50,000 copies. Sung by the Rebel Rousers on the Hoddy Toddy label, The Ballad of Archie Who is a twangy tribute to "the best...

Author: /time Magazine | Title: Sport: Hustling the Heismam Hopefuls | 11/16/1970 | See Source »

There is no doubting that Marinaro has been able to keep his mind on football in Ithaca. As a sophomore last year, he was barely edged by Heisman Trophy winner Steve Owen for the national rushing title when Owen went berserk in Oklahoma's final game...

Author: By Robert Decherd, | Title: Boston Once Enticed Marinaro; Now He Leads Cornell's Offense | 10/17/1970 | See Source »

...course, most of Marinaro's yardage is his alone. He has an excellent chance of making All-American this year, and two consecutive rushing titles could bring him the Heisman Trophy...

Author: By Robert Decherd, | Title: Boston Once Enticed Marinaro; Now He Leads Cornell's Offense | 10/17/1970 | See Source »

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