Word: heistand
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Dates: during 2000-2009
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Hindley pursued her guerilla marketing through Ebb Tide Editions, a publishing company she established in the fall of 2004 with fellow author Emily Heistand as a vehicle for Grace’s distribution. According to Hindley, the idea to distribute free copies started “not as a marketing idea” but as a way of “doing something different.” Hindley believes that, with the novel’s overarching theme of human kindness, it only made sense “to distribute in Harvard Square...
Hindley and Heistand took to the cobblestone in and around Harvard to distribute 50 copies on Dec. 4, 2004. She began by placing the books in the heart of Harvard Square. Each book contained a bookmark stating, “Take this book. Grace is a gift...
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