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Word: heitler (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

Such constant pressure from home and office is bound to take its toll on even the strongest salesman. Many firms have learned that for best results incentive programs cannot be pushed constantly. Says Emmett H. Heitler, general manager of Denver's Shwayder Bros., Inc., makers of Samsonite luggage: "We don't have incentive programs more than twice a year because we don't want our men under the gun too often." "You can carry this business of pounding away at a salesman too far," says Republic Steel's General Sales Manager L. S. Hamaker...

Author: /time Magazine | Title: MARKETING & SELLING: Spur for the Front Lines | 7/14/1958 | See Source »

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