Word: heitz
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Dates: during 1970-1979
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Such venerable California winemakers as Louis Martini, Krug, Heitz and Wente have long marketed excellent varietal wines. But their small northern coastal-county vineyards kept supplies low and prices relatively high. The race to mass-produce varietals began in the valley around 1970; statewide, by 1973 there were almost as many acres of wine vineyards planted but not yet producing (140,000)* as there were acres bearing fruit...
...Joseph Heitz Pinot Chardonnay...
Makers of costlier premium California wines praise the Gallos for bringing new wine drinkers to the fold with their inexpensive wines, even though many drinkers damn the pop wines as an insult to cultivated taste. "Ernest Gallo has done more for the industry than any individual alive," says Joe Heitz, whose small winery turns out some of the state's most sophisticated wines. Though Gallo wines have long been something of a joke among wine snobs, lately oenophiles have been pleasantly surprised. Gallo's Pink Chablis recently triumphed over ten costlier competitors in a blind tasting among...
...Strong left Broadway, where he was a choreographer, and became the owner of a Windsor vineyard. Last year his Tiburon Vintners grossed $3,500,000. One of Strong's most successful innovations was mail-order marketing of gift wines with personalized labels. Some of the best California wines-Heitz, Ridge, Hanzell, Oakville-are in such short supply that they cannot be bought by out-of-staters unless they place a special order well in advance and take delivery at a local liquor store...