Word: heitz
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Dates: during 1980-1989
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California winemakers are rather like an extended family, in which fierce competition to concoct a better Chardonnay seldom intrudes on friendship. These days, however, a territorial dispute is pitting neighbor against neighbor. "I am thoroughly opposed to slicing up the Napa Valley," declares winemaker Joe Heitz. "It is asinine, stupid and ridiculous...
What riles Joe Heitz involves a subject that mystifies many oenophiles, even though millions of marketing dollars are affected: American Viticultural Areas, often informally called appellations. Heitz is prominent among the winemakers who are fighting a proposal put forward by many of his neighboring vintners that would designate new AVAs within the Napa Valley. As the nation's most prestigious wine-producing area, the lush valley north of San Francisco is entitled to an AVA, which Napa's wine producers proudly display on their labels. But partly because the valley's vineyards have proliferated from 40 in the early 1970s...
Meanwhile, some vintners are searching for distinction in a different way by assigning their top wines proprietary names (the Clos du Bois vineyard's Marlstone, for example). Despite Heitz's Napa Valley pride, his lush, minty Cabernet Sauvignons (typical price: $40) are best known by the names of two farms where the grapes are grown, Martha's Vineyard and Bella Oaks. But for many growers whose wines lack the cachet of Heitz's, new AVAs represent profits and prestige...
...Nancy W. Heitz Crestwood...
...Louis (New York City's in The Bronx is at least bigger); that the Beast at King's Island in Ohio is the wildest roller coaster (over Coney Island's Cyclone?); that the premier Cabernet Sauvignon wine comes from the Napa Valley's Heitz Cellars (some might award this prize to the Robert Mondavi reserve...