Word: hejtmanek
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...abruptly stops, the double whammy of life after the holidays and the caucuses will leave some Iowans down in the dumps. "This is a huge event. It really picks up people's moods - they see themselves being viewed nationally as very important to a very important process," says Larry Hejtmanek, director of a Des Moines mental health center and an avid caucus-goer. "The downside is January 4. It's all over. You have a normal letdown. People say 'I'll be glad when the phone stops ringing,' but I don't think they really feel that...
...typical image of Iowa is we're this kind of beige state, this boring place," says Hejtmanek. "Usually Iowans are apologizing for where they live. That's not the case with caucus season...
...heroes were the third biggest-selling toy last Christmas (after Barbie and Nintendo). All told, some 300 Turtle merchandising spin-offs ranging from breakfast cereals to skateboards snapped up more than $100 million in sales last year. "They have just taken over the toy and entertainment industry," says Lynn Hejtmanek, director of marketing for Ultra Software Corp., which has sold more than 1.4 million copies of a Ninja Turtle game for Nintendo...
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