Word: helanca
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...release as a prisoner of war (he had been an SS lieutenant), Willy and Maria bought a small factory just south of Munich, started making and selling sportswear. One day a salesman arrived with a bolt of a Swiss-patented kink-nylon and wool-yarn fabric called Helanca. It stretched up, down and sideways, then sprang miraculously back into shape. Maria ordered some and set about turning it into ski pants. Still svelte, she created a minor sensation wherever she appeared in her new stretch pants. Next year the Bogners sold only 1,000 pairs of the pants, but have...
Instead of fighting each other, Billion and Heberlein got together, agreed to sell their yarn (trade name: Helanca) together in other countries, put profits in a joint account. But Helanca was not alone in the U.S. for long. Soon U.S. companies developed their own stretch yarns -Agilon, Ban-Lon, Chadolon, Shape-2-U, Fluflon and Superloft-and the whole industry bogged down in patent suits and licensing disputes. Burlington Industries, biggest U.S. textile company, was itself attached for patent infringement by Heberlein, and many other textile men were reluctant to invest money in any process that might soon...
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