Word: helena
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...Angel Face, Revlon's Love-Pat and Max Fac tor's Creme Puff; such lipsticks as Rubinstein's Red Hellion, Revlon's Fire and Ice, Helen Neushaefer's Torrid and Pink Pas sion; such creams as Max Factor's Cup of Youth and Helena Rubinstein's Tree of Life. It lends mystic significance to a word such as moisturizing and nurtures a euphemistic cant in which reducing becomes slenderizing, dye becomes hair color, and diet becomes menu plan. Its slogans have entered the language: "She's lovely, she's engaged...
...industry is a sharply competitive world of calculated eccentricities in which only the books are always well balanced. It is a pink jungle of feuds and jealously guarded secrets in which people and ideas are pirated. The oldest feuders are two of the best-known names in cosmetics: Madame Helena Rubinstein and Elizabeth Arden (real name: Florence Nightingale Graham...
...Helena Rubinstein started in Melbourne, Australia, in 1902 with a batch of homemade face cream from her native Poland, made $1,000,000 before she was 25, and invaded the U.S. in 1915, billing herself "The World's Greatest Beauty Culturist." She is now worth at least $100 million, collects paintings in her 26-room Park Avenue triplex, and has 14 portraits of herself by artists ranging from Dufy to Dali...
Careful Guards. Both Elizabeth Arden and Helena Rubinstein abhor the other's ideas ("I don't go in for all that trash," says Miss Arden of one of her rival's favorite ingredients), but show a fondness for each other's personnel. Arden's raids on Rubinstein reached a climax in 1938, when she hired away Rubinstein's sales manager at a fancy salary. But Rubinstein struck back a year later by hiring as her vice president none other than Elizabeth Arden's ex-husband, Thomas J. Lewis, who had been general manager...
...wanton Creole widow, Rose-Josephine de Beauharnais. A French marriage, he felt, would make him French, and he changed his name accordingly, dropping the "u." Later he admitted that Josephine had come straight from another lover's bed, but there was sentiment of a sort. On St. Helena Napoleon confessed: "I really did love her; I had no respect for her. She was too much of a liar. But there was something taking about her. She was a true woman. She had the prettiest little tail imaginable...