Word: helens
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Dates: during 1960-1969
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TUSKEGEE INSTITUTE (Ala.) Helen Hayes, L.H.D., actress...
Such are the tips offered in the thrice-weekly column of Helen Vlachos. In a country where it is a tradition that nobody listens to the opinions of a woman, everybody listens to Helen. One of Greece's most important publishers, the 54-year-old iconoclast puts out the nation's second-largest and best newspaper, Messimvrini (circ. 90,000), and the fifth-largest Kathimerini (56,000). She also publishes Greece's biggest picture magazine, Eikones, as well as a vast number of paperback books...
Ruined Mothers. Helen Vlachos was born to the business. Her father, George, founded Kathimerini, which she joined at the age of 16. "People say it is not easier if your father is the boss," she says bluntly. "That's not true. It is easier." She attended the Berlin Olympics of 1936, interviewed Mussolini in Libya, covered "all the earthquakes in Greece." She worked as a nurse during World War II when the Nazis took over the paper; after the war, she started her column, which soon became one of the most popular in Greece. A conservative who likes...
When her father died in 1951, Helen Vlachos took over Kathimerini. Her employees, who regarded her as still a child, resisted innovations. So in 1961 she started Messimvrini, a paper in which she could "have her own way. She had the temerity to take the news off the last page, where it is customarily placed in Greek journalism, and spread it throughout the paper. She also brightened makeup and introduced Western-style leads. "All my staff were sure they'd be ruined," she recalls, "that my poor mother would be ruined, that their mothers would be ruined." But "Greeks...
Pink Pages. Working a man-killing schedule, Helen Vlachos has enlisted her second husband, Constantin Loundras, as business director of her enterprises. She lends her services to many worthy causes, such as the Society for Prevention of Cruelty to Animals. But she scrupulously avoids cocktail parties and chooses her own guest lists carefully; in 1961, Jackie Kennedy was a visitor at her home on the island of Mykonos. "I don't like the abandoned female intellectual type," she says...