Word: helling
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...superstar." Sample: an older couple necking on a couch. The campaign, designed to reach the crucial twentysomething age bracket, has helped lift the brand's supermarket sales 12% since January. Says Scott Donaton, executive editor of Advertising Age: "Fallon likes to take the status quo and just shake the hell out of it." But being risky doesn't necessarily mean being effective. Fallon's work for McDonald's Arch Deluxe featured kids frowning at the prospect of an "adult" hamburger. So too did the grownups. The burger bombed. McDonald's parted company with the upstart and picked a new agency...
...deliriously entertaining rants assembled here trace the renegade's progress from editing the sports pages of his Air Force-base magazine, through a stint as a TIME copy boy, to his first best seller, Hell's Angels, in 1967. There are absurdly elaborate screeds to collection agencies and complaints to banks about the color of his checks. The proud highwayman wrote to William Faulkner, suggesting that the Nobel laureate send him money; to President Johnson, nominating himself for the governorship of American Samoa; to the Postmaster General, protesting the introduction of Zip Codes...
...acclaim, Enter the Wu-Tang was a rather sour and murky album; Wu-Tang Forever is leaner, more tuneful and more positive--the first song, Wu-Revolution, challenges listeners to strive for success. Says Wu-Tang member RZA: "The way we looked at it is, we came from hell, and we're on the way to heaven--and you're hearing that transformation." Also, gangsta attitude isn't the only thing that sells: the recent chart success of such Christian acts as God's Property and Bob Carlisle demonstrates that religiously oriented inspirational pop has a market...
...best way to make a name for himself was by fashioning a persona. The deliriously entertaining rants assembled here trace the renegade?s progress from editing the sports pages of his Air Force?base magazine, through a stint as a TIME copy boy, to his first best seller, 'Hell's Angels,' in 1967. There are absurdly elaborate screeds to collection agencies and complaints to banks about the color of his checks. The proud highwayman wrote to William Faulkner, suggesting that the Nobel laureate send him money; to President Johnson, nominating himself for the governorship of American Samoa; to the Postmaster...
...Then all hell broke loose...