Word: helluva
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Dates: during 1970-1979
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...well-executed TV, radio and newspaper advertising campaign. He took 33% of the vote in losing. "The reason I went in was not impulsive," Simon told TIME afterward. "It was frustration with a lot of problems -the economy, the university and, perhaps most of all, youth. We have a helluva problem with the young people: the problem is the old people. In other words, how do you get the Establishment working again? Winning was the last thing I expected. I wanted to raise some questions, and I wanted to open some lines of communication to the young people...
...entire strategy for conducting the war. "Captured documents say that they now realize they must move all their stuff from the North down through Laos and what a big job that will be," says a U.S. officer. "With the rainy season coming on, they are going to have a helluva time sustaining themselves in the lower half of South Viet...
...where nationalism comes in-against General Motors with a work slow-down can jam America's biggest industry-its auto industry. China can't do that. Cuba can't do that, of course. Russia can't do it. The European Common Market can't do it. That's a helluva lot of power if you realize that you've got that power...
...only 34 interceptions. The pros like his ability to drop quickly into the pocket and stay there; they rarely go for scramblers, although, says one observer, "he runs well enough to be an effective rollout passer, too." They also like Phipps' size and strength. "He can take a helluva beating," says one scout, "and still come back for more." For all Phipps' talent, though, several scouts say that TERRY BRADSHAW, 6 ft. 2 in., 210 lbs., Louisiana Tech, may be even better-possibly the No. 1 draft choice. "He's much like Roman Gabriel," says one report...
...year job. Newman had joined energetic President Ben Heineman at Northwest 20 months ago, when Heineman acquired Philadelphia & Reading Corp., a Pennsylvania holding company. Over the past decade, Newman and his father had built P. & R. from a languid coal concern to what Newman calls "one helluva property" in underwear, cowboy boots and steel as well as coal. After the acquisition, Newman kept his office in New York, where he hoped to direct an acquisition program that would turn Northwest into a more prosperous property...