Word: helmetag
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...keep up, ski makers must constantly improve their wares. Salomon recently launched its SnowBlade, creating a hybrid that captures the thrills of skiing, in-line skating and snowboarding. As Carl Helmetag, CEO of Head USA observes, "Snowboarding opened a whole new image of fun, of carving through powder and trees, and these new skis answer that need in skiing. You can hear people on these skis whoop and holler. It's an incredible thing...
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