Word: helmeted
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Dates: during 2000-2009
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...years later. Butte architect, and Knievel's graphic design artist, Bob Corbett recalls that Knievel wanted to attempt one last, record jump with his motorcycle. But Corbett did a graphic rendering of several views of the proposed 320-foot, ramp-to-ramp jump, including side views and helmet views. "After you see this," he told Knievel, "you will quit talking about making this jump." Knievel, he says, looked at the renderings and simply exclaimed, "Holy...
...Desmosedici RR at 1,500. Equipped with a 200-h.p. engine and weighing less than 370 lbs. (168 kg), the Desmosedici RR is one of the fastest street bikes on the planet. "Celebrities like motorcycles because they can go out for a ride with a helmet on and no one knows who they are," says Coldwells. It certainly would be easier to escape the paparazzi on one. Jay Leno and Tim Allen both have Ducatis, and Tom Cruise and Nicolas Cage are owners of Ecosses...
...Still, the government insists it means business with the latest helmet law. "We are sure we can do it this time. We hope it will save many millions of lives in the long run," says Bui Huynh Long, chief administrator of the National Traffic Safety Committee. Thousands of extra police will be dispatched nationwide to pull over bare-headed drivers, issuing steep fines of up to 200,000 dong (about $15) - about a quarter of the average monthly wage and, significantly, also the average price of a helmet. To underline its "No Excuses" message, the government has also launched...
...Asia Injury Prevention Foundation is taking a different tack, promoting helmets as fashion items. The group's commercial arm, Protec, manufactures special "tropical" helmets with air vents, floral designs and racing stripes. Miss Vietnam 2006, Mai Phuong Thuy, has joined the campaign, posing for promotional posters wearing a Protechelmet with a stained-glass motif. Recently, street-side helmet stands have popped up on virtually every corner...
...Despite the campaign, attitudes are unlikely to change overnight. Van's friend Ha giggles as she tries on a TIME reporter's helmet, asking "Do I look too stupid?" Still, Van herself looks reflective. She's already been in two accidents, luckily escaping serious injury, and she knows she should be wearing a helmet. She just doesn't want to be the only one. "After the new law, when everyone else is wearing helmets, then I guess I will too," she says. On Vietnam's mean streets, saving lives may depend as much on the fashion police...