Word: helmsely
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Helms, a former newspaper reporter and television broadcaster, justifies his advertising blitzes in repeated diatribes against "ultra liberal news media." In speeches and interviews, he insists that he is forced to spend millions on commercials in order to "correct" the deliberate "lies and distortions" printed in North Carolina's major...
And Helms' commercials have had their desired effect. The senator has gradually chipped away at Hunt's "moderate" armor, portraying the governor as both a wishy-washy leader and a "closet left-winger." Helms, in speeches and commercials, depicts Hunt as a "Mondale liberal" who frequently associates with blacks, homosexuals...
The message has taken hold and Helms, who began the race, ironically, as the "challenger," has drawn even with Hunt.
In July 1983, Hunt led Helms in statewide public opinion polls by as much as 19 percentage points. Thirteen months later, a September Gallup Poll showed Helms leading Hunt by four points, a 23-point reversal. Today, with less than a week to go before the election, the race is...
Hunt's message has changed as frequently as the polls. The governor has hit hard at Helms, assailing the senator for votes against Social Security, Medicare and Veterans benefits. And recently, Hunt has attempted to portray Helms as the "Prince of Darkness"--the leader of a national right-wing cabal...