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Locating about a quarter of the 2012 venues outside of London should also help stoke Britons' interest. Within the sprawling, densely populated capital, though, organizers "need to carefully plan how they're going to control, handle and manage the crowds to make sure everyone's safe and not gridlocked," says Ed Hula, editor of Around the Rings, a publication on the Olympics. (See 10 things to do in London...

Author: /time Magazine | Title: The Olympics: What London Can Learn from Vancouver | 3/3/2010 | See Source »

...mean it can't be done. Few Britons had ever heard of ski cross before the Vancouver Games, but the event, which pits four skiers simultaneously against one another over an undulating course, drew millions of television viewers. London organizers have been busy drawing up marketing plans to help push the lower-profile events. Vancouver may have given them some ideas. (See pictures of weird sports...

Author: /time Magazine | Title: The Olympics: What London Can Learn from Vancouver | 3/3/2010 | See Source »

...effective digital-distribution strategy to combat music piracy. It's not that Grainge doesn't care about this issue - indeed, he wants the U.S. to become tougher on piracy. He says, however, that there is "no platinum-tipped magic bullet" to solve the problem. One thing that will help: forming a coalition of music, film and publishing companies to lobby both Congress and Internet service providers to enact tougher sanctions against music pirates. "English-speaking content has most to lose [from file-sharing]," he says...

Author: /time Magazine | Title: Will Universal Music's New Boss Keep the Hits Coming? | 3/3/2010 | See Source »

...margin over the governing Labour Party had diminished to just two percentage points, raising the specter of no party winning absolute control of Parliament. The problem: Britain has had little practice at coalition government in recent years. Its last attempt - more than 30 years ago - has done nothing to help sell the idea now. A hung Parliament could see a second election called in a matter of months. And all the while, Britain's $268 billion deficit goes unchecked. (Read: "David Cameron: UK's Next Leader...

Author: /time Magazine | Title: Pound Woes: Why Britain's Currency Is Falling | 3/3/2010 | See Source »

...sink is an unalterable fact of history, and while ship design and safety protocols have changed, the powder-keg nature of human behavior is the same as it ever was. The more scientists learn about how it played out in disasters of the past, the more they can help us minimize loss in the future...

Author: /time Magazine | Title: Titanic vs. Lusitania: How People Behave in a Disaster | 3/3/2010 | See Source »

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