Word: helpful
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Dates: during 1940-1949
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...produce one, the average '24 man and his wife are .26 below scratch. And, if a Harvard man were to marry the average Radcliffe girl, (who seems to be able to produce a measly 1.35 children) the danger, or extinction point, might well be approached. A Vassar girl might help matters somewhat: they're batting a fat 1.49, or tops among eastern college women...
...Henrich is the most imperturbable man on the squad. Although he makes $40,000 a year, Henrich is careful how he spends it, wears store suits and shirts (DiMaggio was always "a custom-made guy"). Henrich never volunteers advice to another Yankee, but when players come to him for help his blue eyes light up. Says one mate: "He's the kind of guy, you give him a watch and he'll take it apart and put it back together, and then write the watchmaker telling him what's wrong with...
Editor Wiese did not underestimate her. He well knew that Eleanor Roosevelt was one of the Journal's star contributors. Her 1937 memoirs (This Is My Story) and monthly question & answer page (If You Ask Me) had helped push the Journal to its No. 1 spot in the U.S. women's magazine field (TIME, Oct. 4). He could hardly believe his ears when Mrs. Roosevelt told him that the Journal's co-editors, Bruce and Beatrice Gould, had found fault with her latest volume of memoirs and asked her to let them help rewrite it. Editor Wiese...
With such intimate insights into the home life of the Roosevelts, McCall's Editor Wiese hoped that his magazine's circulation (about 3,800,000) would catch the Journal's 4,522,000. To help it do so, McCall's spent $120,000 promoting the seven-article series with radio, newspaper and television advertising. Said Editor Wiese: I have no hesitancy in saying we expect this issue to be a sellout...
...newsprint and cloudy color pages, and bored by its stories. By Thanksgiving Day, circulation had slumped to 71,447-well below the 100,000 guarantee to advertisers. From his thriving morning Times, Owner Norman Chandler rushed over City Editor Hugh ("Bud") Lewis to give Mirror Publisher Virgil Pinkley some help...