Word: helpful
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Dates: during 1960-1969
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...better feedback" from his pharmacists and counter clerks, he logs 30,000 miles a year at the wheel of his white Porsche roadster, visiting his stores. Every written complaint from a customer also gets a personal reply. "Nine times out of ten I can't help them," Eckerd admits, "but at least they know I'll do my best to correct the trouble." He means it. When a St. Petersburg woman complained about a book her grandson had purchased in one of his stores, not only Playboy but some 500 paperback titles (including even Zorba the Greek) disappeared...
Eckerd, who estimates his wealth at "roughly $50 million," believes that people in his income bracket should be more heavily taxed. To help share his own fortune, he has formed a foundation that operates an 880-acre camp for emotionally disturbed boys. "I wanted to invest in people rather than buildings," he explains. To lighten the burden for retired persons on fixed incomes, Eckerd set up a nonprofit Senior Citizen Club; its members qualify for discounts at his drugstores. For his cherished employees, he is working out the details of a more unusual plan. Under it, Eckerd would place...
...cushy work detail in a German zoo, where he spends his days caring for the prize elephant (Aida). He develops a platonic crush on the poor beast, so that when the Allies bomb the zoo Brooks resolves to lead his pal to safety across the Swiss border. With the help of the Yank leader of some highly irregular troops and the customary blundering and stupidity of the Nazis, Brooks makes it across the river into the trees and over the Alps (Hannibal-get it?) to freedom...
Another panelist the convention told Calkins that educational muckraking was not enough. The man said that if Calkins really wanted to help the illiterate elementary school graduates, he should suggest some concrete remedies...
...that idea in mind already. Eight days later he was named chairman of a 22-member citizens' committee in Cleveland. The committee, called PACE (Plan for Action by Citizens in Education), said its purpose was to investigates Cleveland's educational woes and suggest ways in which local citizens could help solve the problems...