Word: heman
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Dates: during 1950-1959
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...black eye patch, have been the Hathaway Shirt series; for a modest $300,000 in four years, Hathaway boosted sales more than 65%. Other companies have used sophisticated advertising to transform a product's personality. Since Philip Morris Inc. decided to turn ladylike Marlboro into a "heman" cigarette, its ads have centered on a succession of tattooed male smokers; the brand has in less than a year on the national market become the No. 3 U.S. filter-tip (after Winston, Viceroy...
...imitated not only by other writers but by uncounted young men who, in fact or fancy, sought to live as dashingly as he. From Paris bistros to Chicago saloons, he is known as a character-not the sallow, writing type with an indoor soul, but a literary heman. When his plane crashed on safari in Africa last winter and for nearly a day he was believed dead, even people who do not like his books felt a strange, personal sense of loss, and even people who never read novels were delighted when he walked out of the jungle carrying...
...Heman Sweatt, a Negro mail carrier, was turned down in 1946, when he asked admission to the University of Texas law school. A 1950 Supreme Court decision ordered him admitted...
...wife, onetime Mexican Cinemactress Esperanza Baur, demanded $9,000 a month (he is offering $900) while her separate maintenance suit is being decided. Besides all the expenses of stardom, said Wayne, he had to cope with taxes and an extravagant wife. "I know it sounds ridiculous." sighed the cinema heman, whose 1952 income was estimated at $500,000 by his wife, but he and Mrs. Wayne "just couldn't make ends meet...
Disappointed at his failure, Heman Sweatt is still sure that his time has not been wasted. Said he: "There were no incidents. I may have lost my personal ambition, but I think the manner in which others are getting along with the white students proves it can work...