Word: hendersons
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Dates: during 1990-1999
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...huge sideline business, its No. 2 money earner: selling information about you to marketers. The USPS compiles and sells the country's most complete demographic data on consumer tastes and interests. "We know who skis, who fly-fishes, who goes to the movies," says chief operating officer William Henderson. Such detailed information can serve as the basis for targeted advertising, as opposed to plain old junk mail. Henderson says this advertising is "the fastest-growing segment of first-class mail." Internet services can play the same game, of course, and have been compiling their own data banks to lure advertisers...
...Brittain Bolen '00 became managing editor and G. Cabot Henderson '00 is the Salient's new business manager...
...Henderson, a Dunster House resident and a candidate for president in this week's Undergraduate Council elections, said that the Salient hopes to continue in its aim "to provide a journalistic alternative to a predominantly liberal campus press...
Michael S. Bush '99 finished third with 614; Benjamin W. Hulse '99 was fourth with 355; David J. Malan '99 was fifth with 197; Dorian S. Berger '00 was sixth with 127; Stuart D. Shapley '99 was seventh with 98, and Cabot Henderson '00 was eighth with...
...Michael J. Bush '99 507 518 539 557 588 614 Benjamin W. Hulse '99 326 327 329 342 355 David J. Malan '99 169 174 189 197 Dorian S. Berger '00 109 116 127 Stuart D. Shapley '99 93 98 Cabot Henderson...