Word: hendersons
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Antonio G. Haas '44, James G. Hays, Jr. '42, Gregory Henderson '44, Thomas L. '42, Isidoro I. , Jr. '43, John W. Huling '42, Hugh M. Hyde...
Said Leon Henderson: "Advertising must survive as a thriving dynamic force. Not only does it deserve to continue because of its contributions to our way of life, but it has a job to do now. And I can visualize an even greater use of the technique when peace comes and a vast surplus of men, materials and productive capacity calls for the vision and leadership to translate these resources from production for war to production for peace. When that time comes it is my judgment that if we are intelligent and resourceful, new and vast horizons will open...
Some 700 advertising men, assembled last week at Hot Springs to worry about what the war and theNew Deal were going to do to advertising, could hardly believe their ears. It was, said Leon Henderson, his considered opinion that advertising was not threatened by any special peril not shared by other social and economic organisms. "In other words, gentlemen, you have no monopoly on trouble...
...from being a charter member of some little cell of conspirators whose main purpose in lifeis to alter, reform or perhaps destroy advertising as we know it," New Dealer Henderson had only this criticism of advertising: that there was not enough of it for the type of expanding economy he believed in. He had always assumed that advertising was socially useful; he included it "in the category of important civilian activity" which it is his job to preserve; he had not been bothered by advertising as a major cost claim in price-ceiling controversies, and didn't expect...
When he finished, the New Deal-hating conventioneers applauded in wild relief, hiked themselves out of their folding chairs to give a rising vote of thanks to New Dealer Henderson...