Word: hendra
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Dates: during 1980-1989
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Hard as it may be to concoct articles more bizarre than what the tabloids already run, the challenge has been taken up by Tony Hendra, 41, the editor-entrepreneur behind the 1978 parody Not the New York Times and last April's Off the Wall Street Journal. Says Hendra: "The Enquirer style is difficult. You have to keep sentences to ten words and use 'mind-boggling' and 'national survey' over and over. To get the layout right you have to unlearn everything you know about good design...
...close imitation was taken, possibly sincerely, as flattery in the Lantana, Fla., headquarters of the Enquirer. Said Enquirer Editor Iain Calder, 43: "Obviously, I noticed the similarity. It's another confirmation that we are No. 1." Hendra's partner and publisher, Larry Durocher, 42, joked in an interview that the major difference between the publications is that the spoof is stapled together, while the Enquirer is merely folded. Then he noted another distinction that probably ought to matter to the 11 million credulous readers of the major U.S. scandal tabloids. Said Durocher: "We make no claim that...
Welcome to Off the Wall Street Journal, a wickedly effective parody of the U.S.'s leading business newspaper. Modeled after a 1980 send-up of the New York Times, (called Not the New York Times) and put together by former National Lampoon Editor Tony Hendra, along with a coterie of co-editors, mostly recent graduates of the University of Chicago, Off the Wall Street Journal will go on sale April 1 with an initial press run of 500,000 copies. The 24-page broadsheet will be distributed by Warner Publisher Services to newsstands in 75 cities and to retail...
According to Robert Vare, one of the project's editors, a key objective was to bring a chuckle or two to businessmen because "people in the financial community need a laugh so badly " If anyone misses the joke, Hendra is planning a future parody of a document so familiar that it can be found in just about every hotel room in the country: Not the Bible, to be published by Ballantine Books this autumn...