Word: hendrickson
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...Charles Hendrickson Brower. president and chairman of the executive committee. Batten. Barton. Durstine & Osborn...
MADISON Avenue's favorite phrasemaker is Charles Hendrickson Brower, 60, the shambling, 6-ft. 4-in. president of Batten, Barton, Durstine & Osborne, which had 1961 billings of $248 million and is the U.S.'s fourth largest agency. A onetime English teacher who describes his forebears as "New Jersey peasants for generations," Brower made his name at B.B.D. & O. as a copywriter with an infinite capacity for hard work. Propelled unexpectedly into the presidency in 1957, he was promptly hit with the loss of the $7,000,000 Revlon account. His reaction: "I'll just...
...THOM M. HENDRICKSON...
...Women voters are more Republican than men (about 4% more, according to Pollster Elmo Roper). *New Hampshire's Charles Tobey, Vermont's George Aiken, Oregon's Wayne Morse, New York's Irving Ives, Minnesota's Edward Thye, New Jersey's Robert Hendrickson...
ALONG Man hattan's Madison Avenue, admen have long divided life into two philosophical systems: the hard sell and the soft sell. To Charles Hendrickson Brower, 58, the tall (6 ft. 4 in.), shambling president of Batten, Barton' Durstine & Osborn, "there is no such thing as the hard sell or the soft sell. There is only the smart sell and the stupid sell." Charlie Brewer's smart sell, last week, was the hottest sell in the ad world...