Word: henkel
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Dates: during 1960-1969
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Born in New Haven, Conn., the son of an Olympic coach, Murphy attended Yale. Never a good student, he ran out of money and dropped out of college after two years, puttered around with odd jobs until he met a Detroit dancer named Juliette Henkel. Julie taught him some steps, they got married in 1926, and embarked upon the kind of career of which movies are made. They danced together in nightclubs, and those jobs led George to Broadway hits: he played juvenile leads in Good News, Of Thee I Sing (in which George portrayed a wiseacre White House press...
...German family dynasty marketing Europe's best-known soap powder hold its own against the U.S. giants moving in on the Common Market? Konrad Henkel, 47, head of the Henkel Group that produces Persil, believes the answer is yes, though there may yet be a little soap-opera suspense. Henkel (1961 sales: more than $250 million) has lately seen more than 10% of the German detergent market grabbed off by Colgate and Procter & Gamble, who have been spending twice as much on advertising as Germans normally do. Konrad Henkel, who shares control of his company with eleven relatives, believes...
...agencies are leading the field. A subsidiary of McCann-Erickson, called H. K. McCann GmbH, is now the largest advertising agency in Germany, with billings of $25 million; it has made "4711" cologne Germany's biggest TV advertiser, and pushes 30 other products ranging from Opel cars to Henkel soaps. In second place, with billings approaching $20 million, is J. Walter Thompson, which has helped to make the Ford Taurus Germany's hottest-selling medium-priced car, and has had to move to roomier offices seven times since it opened in West Germany nine years ago. Fastest growing...