Word: hens
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Both men were hired by McCall's able, shrewd Editor-Publisher Otis Lee Wiese, as part of his campaign to crowd the Ladies' Home Journal (circ. 4,200,000) off the roost as top-hen in the U.S. women's magazine field. By snatching Eleanor Roosevelt from the Journal (TIME, June 13, 1949), Wiese picked up 200,000 in circulation last year. Though still 500,000 behind the Journal, he expects to pick up more circulation by a shift in policy which Mich and Ehrlich will carry...
...graduate R.N.s follow their profession for any considerable length of time. They tend to be snapped up by sensible young men. A nurse learns to care for other people's pains, instead of spilling out her own problems. She takes to family life like an old hen taking over a brood of chickens. It's no wonder there's a nurse shortage...
Cackling as proudly as a hen just off the nest, Cities Service Co. last week took full-page advertisements in 175 U.S. newspapers. It pointed out that in 1949 it had boosted its sales to a record $582.5 million, making it one of the top ten U.S. oil companies and one of the four biggest U.S. suppliers of natural gas. The company, said its strapping (6 ft. 2 in., 200 lbs.) President W. (for William) Alton Jones, 59, was in the "strongest position in its history...
...Fallen Idol. A Carol Reed-Graham Greene thriller (see above) with Ralph Richardson and Child Actor Bobby Hen-rey (TiME, April...
...even sounds different. Like most big atomic machines, it is guarded by Geiger counters to measure its radioactivity. Counters often ring a bell at intervals. An imaginative young scientist fixed the ones at Nevis to make a woeful sound like a baby chick that has lost its mother hen...