Word: hepatica
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...dark mysteryland. The swamp water is perfectly potable and is famed for its long-staying qualities of freshness, but it looks as if it had been pumped from an outhouse. For years, the swamp's vegetation was supposed to be an unequaled medicine chest. The pale blue hepatica, with leaves shaped like the lobes of the liver, was good for any liver disorder. Virginia Bluebell cured chest ailments. The common yellow yarrow was standard treatment for toothache...
...Spare the Leaf Mold . . ." But Teacher Peepers is at his timid zaniest when he goes to the classroom. In his special lecture, "Wake Up Your Sluggish Soil" (published originally in Petal & Stem), he concludes: "Spare the leaf mold, spoil the hepatica. Remember, your dirt is the restaurant where your flowers dine." To his students' questions he replies with thoughtful absurdities: "Yes, I think tonsils are useful to some people"; "No, I don't think we know just how fast a dinosaur...
...Hepatica is up about 40%, Vick's Vaporub...
...outlets were the 568 directly owned stores of the Liggett chain, some 10,000 "Rexall" independents. The grandiose Drug, Inc. merger contained many a great manufacturing name -Vick Chemical, Sterling Products (Bayer's Aspirin, Phillips Milk of Magnesia, Fletcher's Castoria), Life Savers, Bristol-Myers (Sal Hepatica, Rubberset brushes, Ipana). But the vital retail end limped almost from the start. Long-term leases put Liggett into bankruptcy in March 1933. Thereupon the big manufacturers, long restless and dissatisfied, un-merged the combine and each went its own way. Enough United stock remained in manufacturing hands, however, to give...
...Society of Lower Basin Street. Like many a bright village charmer who strangely never wed, the Basin Street program (Blue, Wed. 9 p.m. EWT) has never been seriously wooed by a sponsor with honorable intentions. Last week, for example, the Blue turned down a bid for it from Sal Hepatica, which wanted it as a summer substitute for Eddie Cantor, which would merely have involved the Blue's giving the show up to NBC. But the Chamber Music Soci ty had a new entertainer, new impetus as radio's most deftly impertinent show...