Word: herald
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Dates: during 1940-1949
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...year later, Socialist Editor George Lansbury revived the paper. At first, unpaid volunteers wrote the stories. Lord Northcliffe, amazed at the Herald's shoestring survival, dubbed it "the Miracle of Fleet Street...
...World War I, when the Herald temporarily turned into a weekly, its contributors included George Bernard Shaw and Arnold Bennett. Later H.G. Wells covered politics, and Edgar Wallace, crime. (Once, when Contributor G. K. Chesterton was searching for the editor's office, an employee observed: "You seem to have lost your way." Beamed Chesterton: "We have all lost...
...Trades Union Congress and the Labor Party took over the paper -but couldn't make ends meet. Capitalists Beaverbrook and Rothermere knew better than the Herald's proletarian-hearted editors what the British workingman wanted to read...
Profitable Paradox. In 1929, T.U.C.'s Ernie Bevin swung the deal that made the Herald the profitable paradox it is today. Bevin sold a 51% interest to Odhams' Press, run by a business wizard named Julius Salter Elias (later Lord Southwood). Elias was willing to let Labor tell him how to sell Socialism, as long as he could tell Labor how to sell papers...
...fortnight, Herald circulation zoomed from 250,000 to 1,000,000. Elias' giveaway offers of pots & pans, washing machines and the complete works of Charles Dickens started the most insanely expensive circulation war that Britain had ever seen. In 1933, the Herald was the first London daily to hit the two-million mark...