Word: heralders
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Nearly 15 years ago, a vanilla tornado named Tom Wolfe whirled out of Esquire and the New York Herald Tribune's Sunday magazine supplement to announce the coming of the pop-rock culture. Readers accustomed to spending their weekends with articles like "Brazil: Colossus of the South" were suddenly snapping awake to such Wolfean fare as "Oh, Rotten Gotham -Sliding Down Into the Behavioral Sink," "Natalie Wood and the Shockkkkkk of Recognition" and "Muvva Earth and Codpiece Pants." The prose itself rollicked with words like "lollygagging" and "infarcted," embedded in pages that were covered with a confetti of punctuation...
DIED. Joel Sayre, 78, maverick reporter and screenwriter; of a heart attack; in Taftsville, Vt. At 16, Sayre left college to join the Canadian army for World War I service in Siberia. After graduating from Oxford, he covered Gangster "Legs" Diamond and the underworld for the New York Herald Tribune. In 1933 he published Rackety Rax, an uproarious satire about football and the Mob, and followed it to Hollywood, where it became a film and he became a scriptwriter on such classics as Gunga Din and Annie Oakley...
While the campaign is supposed to run for three years, the early returns have not been especially positive. Reflecting the feeling of many Aussies, a Sydney Morning Herald columnist groaned that the "half-witted" promotion seemed "calculated to appeal to a backward rural electorate in India." Worse still, critics quickly noted that Project Australia, as it is called, has some imported features: the new pep song is borrowed from the old American folk favorite Big Rock Candy Mountain, and the promotional pens being handed out are stamped MADE IN U.S.A. So far the drive has succeeded mostly in inspiring derisive...
Chandler generally improves what his firm buys. At the Dallas Times Herald, for example, the editorial budget has been doubled and news columns increased by 30% since Times Mirror took over in 1969. Says David Laventhol, publisher of Long Island's Newsday, acquired in 1970: "Chandler has a good sense of the need for local autonomy...
...years as chief drama critic managed to pan several of Broadway's biggest hits, including Dracula, Deathtrap and Dancin'. His replacement is the paper's Sunday theater scribe Walter Kerr, 66, who joined the Times in 1966 after 15 years at the Herald Tribune, and is the only drama reviewer ever to win a Pulitzer Prize for criticism (1978). As head of the newly combined Sunday and daily theater staff, Kerr will contribute twice a month to the Sunday culture section and produce two reviews during the week...