Word: heralders
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...MacArthur, Warts and All," "Bobby Baker Has It Made," "Two Cheers for the National Geographic," "In Defense of Cassius Clay," "The Life and Suspiciously Hard Times of Anthony Quinn," and "The American Newspaper Is Neither Record, Mirror, Journal, Ledger, Bulletin, Telegram, Examiner, Register, Chronicle, Gazette, Observer, Monitor, Transcript, nor Herald of the Day's Events...
...profession, far too many p.r. men still think their chief function is to stage lunches, cocktail parties, junkets, cruises, screenings, no-news press conferences, and other nonevents. Releases are fired off without regard for destination or deadline. Throughout the entire 16 weeks that the New York Herald Tribune was struck in 1963, releases continued pouring into its offices-some of them by special messenger. This kind of p.r. work is not only wasteful, but it clogs communications where it is supposed to free them...
Rumors of trouble at the Herald-Traveler Corp. have circulated through Boston for almost a decade. Once the Boston paper, the Herald now trails the morning Globe (circ. 231,300) by 77,000 copies, while the Traveler, which held a 74,500 lead over the afternoon Globe in 1947, had fallen a few thousand copies behind. "We found increasing difficulty in the p.m. field," said Akerson. "In the afternoon you're fighting against the tide." Both papers were losing money, but the Traveler's losses made up the bulk of the total, which began in 1962 at about...
...former Herald Publisher Robert Choate considered selling out to the Globe, then changed his mind. Akerson, then the Herald-Traveler's assistant publisher, joined forces with Choate and newspaper and magazine distributor Harry Garfinkle, largest Herald-Traveler stockholder, to head off the sale. Moving up to the publisher's office, Akerson hired a science and medicine expert, expanded regional coverage, removed ads from the front page and hired new, younger reporters. He reversed the Traveler's circulation decline, but he never managed to eliminate a pollyanna tone that blunted the paper's point and pertinence. Says...
Akerson will combine the best of the Herald and Traveler staffs, prune the deadwood, plow back savings in production and distribution costs into a new morning paper, which will be called the Herald Traveler. By consolidating and improving the product, Akerson hopes he will have a better chance of competing with the Globe for Boston's advertising dollars...