Word: heraldic
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Dates: during 1970-1979
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...HAVE to be a careful operator to keep a newspaper solvent these days, and Harold Clancy, the chief executive of the Boston Herald-Traveler Corporation, has provided us the textbook case of neglect. Clancy spent so much time over the last decade in a challenge before the Federal Communications Commission trying to save the corporation's lucrative subsidiary, WHDH-TV, that he let the Herald Traveler slip into organizational disarray. Now, having lost the battle before the FCC, he has been forced to sell the Traveler to the Hearst Corporation, owner of the Boston Record American; a decade's inattention...
...consolidation of the Record American and Herald Traveler--both children of mergers themselves--has caused considerable confusion for the two papers' loyalists. Most are trying to figure out what exactly has happened to their old favorite. Until June 18, when the Traveler ceased publication, Boston had three distinct newspaper readerships. The Globe did, and still does, hold the allegiance of card-carrying liberals and people who like nothing better than the good dirt on their local alderman (not to mention their next door neighbor). The Traveler represented Old Boston--the conservative establishment and the middle class working families who enjoy...
...whom they spent years trying to screw out of inside information. The Globe's management, still gasping at the relatively paltry $8.5 million price tag paid for the Traveler and its immense mechanical plant, mustered the good-naturedness to run a front-page editorial welcoming their new competitor. The Herald Traveler and Record American's publisher, Harold Kern, welcomed his paper into existence--also on the front page--with a four paragraph blurb reminiscent of copy composed by a disenfranchised...
...Herald Traveler and Record American's big pitch is that by reading the paper you get Two for One (like Cert's, click-click): "Boston's 2 Great Newspapers Now One Greater Newspaper," read the message over the new banner on Monday and Tuesday. Unfortunately, the true character of the product is more a combination of the two papers' weak points. Many, if not most, of the Traveler's best writers left town for other jobs or joined The Globe. Some hooked up with WCVB. Some are still looking for work. Few of the Traveler's Old Guard wanted...
...silly little weather box with a pup and an umbrella for partly cloudy, a drenched little-leaguer for rain, and so on. Even sillier, the afternoon edition comes out with virtually the same material, but with the order of the banner reversed: instead of the morning Boston Herald Traveler and Boston Record American, it's the Boston Record American and Boston Herald Traveler. And the Luftwaffer eagle on the Record's must gives reason to think that the paper might fly out of your hands at any moment...