Word: heraldic
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...development of national newspapers, except the specialized Wall Street Journal. Yet there has been a vigorous tradition of dominant statewide papers: the Louisville Courier-Journal in Kentucky, the Des Moines Register in Iowa, the Minneapolis Tribune in Minnesota. In the past that list would have featured the Miami Herald, which offered home delivery through most of Florida. But in the years since 1973, as the Herald became even better and Florida grew substantially more populous, circulation of the "state" paper rose a modest...
...Herald has been challenged in market after market by lively, news-hustling papers with just half, or sometimes little more than a tenth, of its circulation-though it is still thriving editorially and financially. The competition has bred quality, not cheap sensation. Paper after paper in Florida is graphically vivid, diligent in pursuit of local news, quick to dispatch reporters on breaking stories and dedicated to muckraking. Says David Burgin, a veteran of the New York Herald-Tribune, Washington Star and three newspaper chains, who was named six weeks ago as editor of the Orlando Sentinel Star: "When you assess...
...Third is the tourist trade, which in smaller markets can augment circulation by as much as 30%. Fourth is a tradition of operating papers as public institutions, not just money-making machines, set by the late owners of the two biggest and best Florida dailies, John Knight of the Herald and Nelson Poynter of the St. Petersburg Times...
...Miami Herald (circ. 400,000). The Herald's editorial staff of 450 is almost twice as big as any other in the state; it produces zoned editions for city neighborhoods and suburbs, a daily version translated into Spanish, and a special Latin American edition distributed to 40 cities in 31 countries. The Herald covers Latin America and the Caribbean as well as any paper in the U.S. Says Executive Editor John McMullan: "If you don't put out a good newspaper in Florida, somebody else will...
Nipping at the heels of the big papers is a pack of smaller dailies and even a few weeklies that compete editorially. Probably the most respected is the Fort Myers News-Press (circ. 61,000). "We don't have the resources of the Herald or the Times," says News-Press Executive Editor Ron Thornburg, "but we can make little guerrilla raids." The News-Press and the slightly larger but less ambitious Cocoa Today are owned by the giant Gannett chain. The Lakeland Ledger (circ. 50,000) has probably surpassed the Gainesville Sun (circ. 42,000) as editorial leader...