Word: heraldings
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Dates: during 1930-1939
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When Media Records, which measures newspaper advertising, last week released its November figures for New York City, the Herald Tribune had piled up a nice Sunday gain on its competitor, the Times. Compared with November 1936, the Times lost an average of five pages of advertising each Sunday while the Herald Tribune made a fractional gain. Ordinarily such a record calls for prolonged professional crowing, but the Herald Tribune has been in no mood to crow since Sunday, November 21, when the paper carried as "Section XII" a 40-page glorification of Cuban Boss Fulgencio Batista's illiberal regime...
Section XII brought the Herald Tribune $32,000 from the Cuban Government and business interests. The U. S. Postal regulations require that when material of this type-is carried second class, it must be labeled Advertisement. This regulation caused the Tribune its first headache, since the section was merely announced as "written and presented by friends of Cuba." From the Post Office the Tribune got a warning, replied with an apology. From public opinion it received the most damaging attack that a U. S. newspaper has had to stand for since a Hearst photographer dangerously crowded Col. Charles Lindbergh...
...liberal press was, of course, warmest in its condemnation of Section XII. Said the Nation: "The Herald Tribune has got away with the publication of paid propaganda at a nice profit. The money that swelled its advertising revenue came out of the hide of an oppressed nation...." To which New Republic added: "It is a portrait which everyone informed about the situation in Cuba knows to be fantastically remote from the truth." The advertising director of the New York Times, in a confidential memorandum to his staff, which was picked up and reprinted by the Guild Reporter, recognized the moral...
...earned the Herald Tribune this extraordinary headache was short, 68-year-old Rumanian-born Laurence S. De Besa, who claims his father was physician to the last Emperor of Brazil, Dom Pedro II. Mr. De Besa first drew attention in the newspaper business five years ago when he went to Cuba to sell dictatorial Gerardo Machado the idea of running a special Cuban section in Hearst newspapers. Having sold the idea, Mr. De Besa adroitly sold the advertising space to Cuban interests, then collected and wrote a glowing account of Boss Machado & friends which appeared only in the Washington Herald...
...latest job for Boss Batista and the Herald Tribune, Laurence De Besa went back to the country which had long since banished his friend, Boss Machado. Undisturbed that ex-Sergeant Batista, who now runs Cuba with his army, was in fact the man who took greatest advantage of the Machado ouster, Writer De Besa soon was one of Batista's cronies. In the $32,000 worth of space in the Herald Tribune which he sold in Cuba, Mr. De Besa did not let his dictatorial friend Batista down. Wrote Mr. De Besa: "He will continue his role...