Word: heralds
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Dates: during 1920-1929
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...York Herald Tribune aimed widest, fell shortest. With invincible puerility it secured from some 24 writers-five of them widely famed-lists of "their personal choice of the immortal dozen" writers casually alluded to by Kipling. Homer and Shakespeare were well spoken of by most of the 24; though Shakespeare escaped mention by Dutch savant-to-tiny-tots Van Loon. The entire vapidity, occupying over two full columns, failed of that success in puffing the Herald Tribune's book section achieved by Mrs. Ogden Reid, able wife of its publisher, at her persistent "literary teas" to authors, publishers, publicists...
...York Times called them "Advertising men." The N. Y. Herald-Tribune called them "Ad" men. The N. Y. World called them Admen, thereby coining a new noun to define the "leaders of a profession essential to human existence," who assembled in international convention last week in the Academy of Music, Philadelphia...
...impossible task, yet, somehow, the better members of the newspaper trade manage it. When they fail, their failure is usually confined to an inside page. But last week, in a two column story about the Yale-Harvard boat-race that began on the front page of the Herald-Tribune, Grantland Rice, star writer (believed to have originated the phrase, "Now the goalposts loomed upon the deepening shadow . . .") set a record. As a noun and in adjectival form, he used the word "rhythm" sixteen times, as follows: Spurts Wail Before Elis Rhythmic Beat . . . the flawless rhythm of Ed Leader. . . Yale...
...called himself the 'Herald of the Great King' was also rightly spoken of as 'another Jesus Christ,' appearing to his contemporaries and to future generations almost as if he were the Risen Christ. He has always lived as such in the eyes of men and so will continue to live for all future time...
...string of newspapers was pretty well wrecked. About two months ago (TIME, May 10), the younger Vanderbilt was forced to asknowledge publicly that he was in financial difficulties and to call for aid-$300,000-to keep his three papers running. Soon afterwards his San Francisco paper, the Illustrated Herald, suspended publication, and his Los Angeles paper, the Illustrated News, went into receivership. Last week his Miami paper, the Illustrated Tab, failed to appear. The owner of its offices had taken legal measures to oust it for failure to pay rent. The same day that word of the suspension came...