Word: heralds
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Dates: during 1930-1939
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...vivid pictures from front page to back. Its circulation for the past few years has pressed within 200,000 of the Mail's. The News-Chronicle, a liberal sheet controlled by the Cadbury (chocolate) family and sport-loving Lord Cowdray, customarily ran third. In 1930 the Daily Herald ran a miserable fourth with 350,000. Then along came Odhams Press Ltd., publishers of John Bull, Passing Show and many another successful periodical, and took over the Herald...
Underdog. Large among Odhams' assets on entering the newspaper business were two men. One was a grey, square Scot named John Dunbar, dour and extraordinarily shrewd. The other was a swart, stumpy Jew named Julius Salter Elias. Dunbar was made managing editor of the Herald, Elias the chairman and managing director. Rich Publisher Elias, no newsman, is one of the ablest businessmen on Fleet Street. He put John Bull on its feet following the downfall of its former publisher, the late, notorious Horatio Bottomley. Ambitious, he openly seeks a title, and he will get none so long as Scot...
Publisher Elias and Editor Dunbar fashioned a newspaper precisely to the taste of MacDonald, Philip Snowden and countless middle-readers like them. Moreover, they were quick to learn the tricks of circulation come-ons such as lotteries, crossword puzzle contests with cash prizes. In one year the Laborite Herald jumped from 350,000 to over a million. Last year, it passed the News-Chronicle with more than 1,400,000. The battle was so expensive to all concerned that the Newspaper Proprietors Association called a truce. Free gifts were outlawed. Expenditures on canvassing were limited. Fleet Street settled down...
Outbreak, Last May the bloodthirsty Herald hurled a bombshell. In violation of all treaties it offered readers a complete set of Dickens (worth $20) for eleven, shillings plus coupons from the Herald. Flabbergasted, the other publishers called a meeting of N. P. A. Blandly Publisher Elias told them no "gift" was involved since his paper could supply the 16 volumes of Dickens and still make a profit. Not even bothering to argue, the other publishers clapped on their bowlers, marched from the meeting...
Victory? In July the smoke of battle lifted enough to permit a survey of positions won and lost. Bull-dogged little Lord Beaverbrook, having forged into the lead, triumphantly shouted that his Express had 2,054,000 daily for the month of June-hugest daily circulation ever recorded! The Herald, which started it all, had clawed past the Mail to a mark of 2,000,000. The Mail in third place had 1,850,000, the News-Chronicle...