Word: heralds
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Dates: during 1950-1959
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After the family scuffle that kicked the New York Herald Tribune's President Whitelaw Reid upstairs in 1955, younger brother Ogden ("Brownie") Reid took over the ailing paper with the titles of president, publisher and editor. Brownie Reid, Yale '49, brought with him a $2,250,000 insurance company loan on the 20-story Herald Tribune Building in midtown Manhattan (41st Street) and an ambitious two-year plan for a "lighter, brighter" Trib...
...reliable, respectable Republican Herald Tribune, longtime morning rival of the good, grey and sometimes Democratic New York Times (circ. 623,000), Publisher Reid, then 29, confidently prescribed such bitter potions as brassy circulation-building contests and a mint-green third news section. He cut down on serious news coverage in order to trowel crime and cheesecake across Page One, souped up the gossip columns and, in fact, gave Broadway Gossipist (and onetime pressagent) Hy Gardner a powerful voice in the paper's inner councils...
...began when the New York Herald Tribune's fun-loving, Paris-based Columnist Art Buchwald put an ad into the famed agony column of London's Times: "Would like to hear from people who dislike Americans and their reasons why. Please write Box R. 543." The ad produced not only 209 replies from as far away as California and Iraq and two columns for Buchwald,* but a rash of new ads putting Anglo-American relations to the test on both sides of the Atlantic...
...British . . ." It proved to be the work of the London Daily Mirror's waspish Columnist Cassandra (William Connor), who could hardly wait to return from his vacation to see what the postman had brought. One of the papers carrying his ad, the Washington Post and Times Herald, published its own reply: "The British are archaic. They cling to worn-out practices. They profess to see virtue in . . . training for public service, in honest elections . . . in decent manners, in regard for learning...
...Ronde, In Titusville, Pa., the personal notice "I will not be responsible for any bills except those contracted by myself. Robert J. Sadowski" in the daily Herald was followed by another reading: "If Robert Sadowski pays his own bills, he will have all he can do without paying mine. Doris Sadowski...