Word: heralds
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Dates: during 1960-1969
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...quest for an abortion with sickening thoroughness. The Monroe suicide, admittedly front-page news, was ballooned to ludicrous proportions: 436 column inches in a single issue of the New York Daily News, 500 the same day in the New York Post-and 799 in the Los Angeles Herald-Examiner. In the cool of autumn, the papers might have had better sense...
...Paris vacation. Discovering that 3,500,000 Americans lived overseas, he set out to sell them, using a battered Chrysler convertible as a mobile office and concentrating at first on the G.I. trade. Flourishing, he moved to offices in Geneva, advertised in the Paris edition of the New York Herald Tribune for salesmen "with a sense of humor." Among those who hired on were a musician, a veterinarian, a helicopter pilot and an economics student. New salesmen are introduced to the business in five-day cram courses. Commissions range up to 6% of sales; last year's leader earned...
Press lords, like great generals, are expected to be a trifle mad, but the maddest of the lot, and one of the lordliest, was James Gordon Bennett Jr. Of the two James Gordon Bennetts (the father founded the New York Herald, the son added the New York Evening Telegram and the Paris edition of the Herald), Elmer Davis once wrote that "they invented almost everything, good and bad, in modern journalism...
Bennett the elder was a crabbed Scot who founded the Herald in 1827. The newspapers of the time were timid and dull, sycophants to power, lively only when used by their editors for inter-paper squabbling. Bennett, armed with the heretical notion that a newspaper should be "impudent and intrusive," invaded two untouched news areas-finance and society-exposing the market swindles of the moneyed and reporting with little respect the social pretensions of their wives. On dull days, he twitted blue noses; one editorial guffaw at unmentionability taunted : "Petticoats-petticoats-petticoats; there, you fastidious fools, vent your mawkishness...
...Bennett's only accomplishment was the winning of a transatlantic yacht race. But at his father's insistence, he put in some time in the Herald city room. There was no nonsense, of course, about starting from the bottom. When he was 26, his father retired, and he took over-not so much by settling down to hard work as by stirring the Herald to his own pitch of capriciousness. As he was to do throughout his lifetime, he hired and fired people according to whimsey, and terrorized staffers with a system of office spies (called "White Mice...