Word: herbal
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Dates: during 2000-2009
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Eleta's tactics are instructive. Step One: P&G chose to focus its marketing dollars on just 12 of its 300 brands: Always feminine products; Bounty; Charmin toilet paper; Crest; Dawn dishwashing cleaner; Downy fabric softener; Gain and Tide laundry detergents; Herbal Essences, Head & Shoulders and Pantene shampoos; and Pampers. Why not, say, P&G's Iams pet-food line? Median household income for Hispanics is $33,000, compared with $48,000 for the non-Hispanic population; P&G's market research found that relative to the general population, Hispanics tended to spend less on their pets...
...closed on Saturdays for religious reasons. Then there was the time not long ago when Simon discovered that a firm Hain Celestial Group had just purchased had absolutely no workers' compensation insurance. And soon after Hain made its biggest acquisition ever, shelling out more than $300 million for herbal-tea pioneer Celestial Seasonings in 2000, Simon had to get used to the idea that employees there sometimes came to work in sandals and shorts...
...HERBAL SUPPLEMENTS
...Herbal remedies are touted as a cure for everything from the common cold to cancer and now even SAD. Some recommended products include fish oil capsules, St. John’s Wort, rhodolia root powder, ginger grass incense, bergamont oil and gingko biloba, all of which can be found at kalyx.com...
Those looking for an all-in-one panacea might try products like “The Serenity Pill” and “Depress-Ex,” which claim to alleviate feelings of seasonal depression. But be forewarned: these herbal remedies, unevaluated by the FDA, offer no guarantees...