Word: herbals
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Dates: during 2000-2009
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...Herbal Healing...
...speared with a skewer, caramelized in deep-fried sugar. As I savor the sweet, sticky snack, I listen to a sermon blasted from a loudspeaker by a church decorated like a pastel Easter egg; in front of me is a row of old women selling religious figurines along with herbal potions that claim to do everything from curing coughs to terminating unwanted pregnancy. Afterwards I walk to Chinatown, where merchants hawk watermelons, pearls, watches and glutinous rice cakes. Padyaks, or pedicabs, painted with names like Raymond and Alfonso are lined up for action, while a jeepney called Jeremiah 616 whizzes...
Procter & Gamble, a pioneer in the field, has been taking control of word of mouth for six years through its Tremor division, which has enlisted 225,000 teenagers to tell their friends about brands like Herbal Essences and Old Spice. Last year, figuring the strategy could be just as effective with adults, P&G signed up 500,000 volunteers, all mothers, for Vocalpoint, a program in which the moms evangelize about pet food, paper towels and hair color. P&G gives the women marketing materials and coupons, but they are free to say whatever they like (or nothing...
...cave temples at Dambulla, which date from the 1st century B.C. They're so amazing - and so amazingly well preserved - that you could stay in a hut and be happy. But how much better to return, after a hard day communing with history, to a fabulous Ayurvedic massage, a herbal bath infused with petals, a delicious meal - and the sight of a peacock dancing, alone, in the dusk. www.viluyana.com
...vinegar on the rocks (surprisingly addictive) to spinach juice (delicious to the last drop). A skin-care shop, a yoga studio and a spa are on the same site. If you thought Chinese medicine meant being stuck with acupuncture needles or being forced to gulp down glasses of bitter herbal brews, Red White & Pure may be the salvation you've been looking...