Word: herbals
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...nutraceutical" drinks, represent a tiny slice of the $20 billion U.S. beverage market--but the one that's growing fastest. Sales are expected to reach $100 million this year, up from just $20 million in 1997. Most of the products are teas and juices mixed with a variety of herbal, mineral and vitamin supplements. SoBe Wisdom, for instance, contains ginkgo biloba, St. John's wort and gotu kola, which, the label says, promote "focused thought" and "sharpen the mind." Hansen's "d stress" (kava kava, St. John's wort and tyrosine) is supposed to help you "chill out naturally." Fresh...
...Says Dr. Gabe Mirkin, associate professor at Georgetown University Medical School: "There's no way the consumer can know if any of these beverages are really doing all that they claim to do." Many of the putatively healing potions contain little more than trace elements of the prominently mentioned herbal ingredients, says Mirkin. For example, in order to take aboard the dosage of St. John's wort that clinical tests have shown to reduce stress, one would have to drink six bottles of SoBe Wisdom a day. Which SoBe wouldn't mind...
...University Health Services Monks Library and hear Jackie Neely extol the virtues of Echinacea and St. John's Wort. This lecture series called "Benefits of Complementary Therapies" focuses on the now en vogue subject of herbal remedies. It's all about ginseng, baby. Yeah baby. Yeah. 12 p.m., UHS, Holyoke Center, Monks Library, 2nd Floor, 495-9629. FREE...
Critics are uneasy. Kava, they fear, will turn out to be merely herbal medicine's root du jour, a scientifically unproven preparation that is at best useless and at worst dangerous. But doctors and consumers are two different groups, and even as concerns are raised, kava's popularity continues to grow. "I think kava is really hot," says Dr. Hyla Cass, a UCLA psychiatrist and co-author of Kava: Nature's Answer to Stress, Anxiety, and Insomnia (Prima Health). "It's a sleeper...
...pretty pedestrian plant. One of 2,000 members of the extended pepper family, it grows principally in the South Pacific, where it is harvested like any other cash crop. The root was largely unknown in the U.S., but that changed in 1996. That year, a coalition of 21 herbal-product makers devised a plan to bring more kava to American shores and shelves. Using aggressive ad campaigns, they quickly raised the profile of the root. When word began circulating that kava might have the power to calm--and when ABC ran a story to that effect--the herb found...